I had tasked our young 21 yr old assistant, let's call her Tesa, with shopping for one. So off she went. A sweetly smiling Hispanic girl, she came back with three options for me to choose from. I notice they are all the exact same camera and my options are limited to the bundles available i.e. accessories, etc. I ask her why she didn't research other brands. "Oh," she replied quite readily,"it's because THIS is the best brand."